Having kick-ass visuals that really resonate with your audience is one of the main building blocks to success for every modern brand and business.

But when so much is riding on a company’s visual imagery, the fear of getting it wrong can often encourage people to stay safe or worse (shudder) predictable in their photography choices. It’s far less stressful to replicate the same (albeit slightly different) visuals using the same locations, and style and stay the course than veer into the creative unknown. Better the devil you know… right?

We say NO! If you want to avoid falling into a dreaded photography rut or are keen to up the visual ante with something new, then switching up your photographer is one simple way to sprinkle a different flavour to your images. Working with a new photographer can help you get a fresh take; offering up new perspectives, techniques and drawing out a different creative expression.

If you want to say ‘hell yeah’ to new ideas, then why not mix it up a little. Here’s 5 opportunities to consider working with someone new.

1. You’re Getting a New Website

Having professional photos taken for your new website can really raise your digital ‘A’ game.

Website imagery sets the tone of your site and can dramatically impact your user’s first impression. If you’ve spent oodles time and money having a fantastic new site designed, then shoehorning old images into your shiny new site is a big no-no. Jumbled, retro-fitted imagery will only increase bounce rates and turn your customers off.

Having brilliant site imagery that compliments the web pages, that avoids text overlay, that has a fitting focal point and are good quality (aka the right file size) are all part of what make a good website great. The best way to get the right photos for your new site is to get a professional photographer to take them at the beginning. The results? You’ll get an image bank that rocks your new web design and works hand-in-hand with the new customer journey and experience you’re looking to create.

a glass bottle of milk being poured into a coffee on a wooden chopping board next to a cake

Recent work with Jackson’s Dairies for their website.

2. You’re Expanding and Have New Team Members

Whatever your team size, making sure you show off your people in the best light is an excellent reason to re-fresh your staff photography.

There’s a dedicated hard-working team behind every company and your customers 100% want to see them. Having tiptop photos of your team not only helps to humanise your brand but it also adds to your customer’s confidence in working with you.

If you’ve got a new team member joining why not think about re-shooting everyone to capture the new dynamic? Having the same style and composition is key to creating a sleek coherent look.

From head shots to team shots, a professional photographer can get your staff to relax in front of the camera and make sure everyone is happy with the result. Say bye-bye to ancient headshots and add some ta-dah to your team photos.

a team of women working and talking around a desk in an office

Recent work for Saving Grace Events and their new team!

3. You’re Embarking on a Big Marketing Campaign

Whether it’s your first marketing campaign or fiftieth, the desired outcome is the same - to generate some buzz about your business. Conveying your message via quality imagery is what really makes for a striking campaign. You’ve no doubt invested in your campaign strategy so now is NOT the time to scrimp on the imagery!

Why not use this opportunity to unveil your marketing in a fresh way by trying something or someone new! Looking outside the box and working with a range of different photographers can offer a fresh, exciting take on your concept. It might even breathe extra creative life into your campaign.
Who doesn’t love extra oomph?

a billboard showing a woman relaxing by an asian themed restaurant

Billboard photography for Asian fusion restaurant, Vermilion

4. You’re Re-Branding

When your business is changing it makes sense that it might be time for your imagery to change too. Add some visual dynamo to your re-brand with fresh new imagery that communicates ALL the attributes of your exciting new direction.

That’s right, step away from those old images that just don’t cut-it anymore. Chances are your re-brand has seen a step change in your brand’s style and tone. So, tap into the power of pictures and make sure your new photos dig deeper into your new brand identity and share your new core message!

Photography for the 2022 relaunch of Snack a Jacks.

5. You’ve Got a New Product

When new products get added to your portfolio it’s a fantastic opportunity to consider refreshing the whole visual kit and caboodle (gasp!)

Whilst it is tempting (and let’s be honest comfortable) to shoot your new product in the same way as you always have, a new product launch can offer you the opportunity to re-frame your whole product line differently. Maybe even kick-start some fresh thinking with imagery that re-invents the way your business is progressing? Using a different photographer can bring fresh photography inspiration to your portfolio story.

a man drizzling honey from a glass jar into his tea

Photography for the Just Bee Vitamin Honey range

If you’re looking to shake things up a little, take a different visual route or want to explore ideas for your brand’s revamp then get in touch. I might be just the photographer to give you a fresh take on your business or brand visuals. Something struck a cord or resonated with you? We’d love to hear from you at GG Photo. Whether it’s photo, video or just want to have a chat about your future content we’ve got your back!
Reach out on Instagram or via email on my Contact page - we’re looking forward to hearing from you.

Until next time,

Georgie x

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5 Opportunities to Get a Fresh Take on Your Brand Photography