4 Reasons Why Capturing the Seasons is So Important in Your Photography

“I’m so glad I live in a world where there are Octobers!” (Anne of Green Gables, L.M. Montgomery)
Whilst Anne of Green Gables and I share a love of autumn, with its vibrant colours and lovely cosy vibe, I’m here to tell you that getting down with the seasons (whichever one is your fave) is the smartest most *strategic* way to keep your brand photography fab, fresh and relevant.
In fact, seasonal photography should be considered a marketing must! From mood and mindset to weather and wardrobe, each season has an abundance of creative content just ripe for the picking. So don’t leave your photography out in the cold - unless it’s winter of course! If you want a juicy piece of the marketing pie, then you need to keep up with the change of the seasons! There are lots of ways to tap into seasonal styles, whatever your brand or business is about. So, stop the scroll and check out these 4 reasons to sprinkle some serious seasonal sparkle into your photography! 

Capturing the Mood of Your Audience Can Help Drive Seasonal Sales 

Ahh the seasons really are a barometer of mood, aren’t they?
Autumn is ace. The nights are drawing in, we have Halloween and Bonfire Night to celebrate. We’re lighting scented candles and snuggling under blankets to binge watch telly. We’re digging out the woolly jumpers and welly boots and getting ready for all things cosy and nice. Right? So, if you’re not tapping into this sentiment and your imagery is a whole load of summer sunshine, chances are you’re going to get filtered out…
It’s well known that consumers respond strongly to the change in the seasons. There’s heightened excitement, they’re looking for emotive more evocative messaging, responding to different colours and imagery that compliments and matches their mood. So, consider what your consumer is thinking and feeling and how that might affect their perception of your brand. And especially how all of this might alter their buying habits. Then get busy with seasonal imagery that matches this mindset and aligns to the season. Boom! 

Conversations Happening on Social Can Create Fresh Content 

Everyone’s talking about… erm… do you know? There’s nothing like the change in season to spark new conversations, trends and styles - from fashion to décor and everything in between. So, listening to what’s being said online is an easy way to tap into a bounty of fresh new content ideas.
Think of it as an opportunity to create a dialogue with your audience, a chance to express your brand in an alternative, quirky way. To re-frame your brand positioning and build your awareness when your audience are most open to it. It’s the perfect opportunity to be part of the conversation and create a deeper personal connection with your consumer. 

Tapping into Trends Keeps You Relevant 

What’s trending? Refreshing your photography for the start of a season means you can cleverly incorporate and build in alterative styles and looks that are of the moment. It’s a wonderful way to get you out of a style rut (if you’re in one) and gives you chance to experiment (gently) without going for a mahoosive brand overhaul. Whether that’s tapping into the matte metallic trends for a Halloween shoot or swapping an orange pumpkin for the more insta-worthy white one; keeping your finger on the pulse and staying ahead of the curve is the name of the seasonal game. From fabrics like the ever-popular bouclé to colour trends, there’s oodles of things that can give you that fresh, fabulous seasonal flavour. 

The Seasons Allow You to Seriously Flex Your Creativity 

Don’t default to the same old, same old. Creativity is firmly on the agenda every season so it’s essential you bring your photography A-game. Be bold and embrace the creative challenge each season brings. Tap into the beauty and naturally changing settings. From crisp, bright summer shots to moodier autumn vibes, demonstrate what you can do by cleverly working with the different colours, lights, locations and props that make each season so special.
Most importantly, have fun. Great seasonal photography thrives in the details. In the authenticity of the story that you’re trying to convey. Whether the season becomes the background to your story or even the story itself, capitalising on each time of year in a way that makes most sense to your brand is guaranteed to keep your marketing fresh. 

If you’re switching up your wardrobe for the seasons, chances are your photography needs a make-over too. From festive Christmas shoots to spooktacular Halloween imagery, from stylish spring awakening to awesome autumn cosiness, getting stuck into the season’s style and sentiment is a brilliant boost for your business. It’s always the right time to add some seasonal sparkle to your marketing strategy so, if you’re looking for a fresh seasonal twist on your imagery, get in touch! 

Georgie x