5 Powerful Ways Video Can Supercharge Your Business or Brand

If you’re looking for ways to supercharge your business or brand, to create kick-ass content that stops the scroll, then having video as part of your media mix is key. You could say it’s *the* marketing must-have for businesses in 2023 (as I suggested in my earlier blog). Video is here to stay and not only is it capturing consumers attention, but it is also flexing its value credentials on all fronts! In fact, video is adding so much visibility to brands that investment is only set to grow. It seems if you’re not already using video - you should be! 

To get into the nitty-gritty of what makes video so versatile, valuable and so damn viewable, I teamed up with Georgie Glass Photography faves Sean @thepublishedimage and Louie @LLHFilms to find out more about what it is exactly, that gives video its chart topping VIP Status. 

1. Video Helps to Explain Things 

Things are always much better when they are made simple. One of the strengths of video is that it is brilliant at explaining things – even complicated stuff. When consumers are engaging with brands or businesses, having a piece of video content that can simplify and explain something they *really* want to know about, is super valuable. It removes pain points and helps speed up your sales funnel. With consumers actively looking for information from the brands they purchase from, video’s effectiveness and straightforward charm is defo well worth the investment! 

Sean says: “Not only does video help businesses to simplify difficult concepts but consumers are wholeheartedly embracing video’s role in all their pre-purchase decision making. Video is undoubtably the best way to take the hard work out of getting your marketing messages across.” 

2. Video Works Hard for ROI 

Powerful hardworking content, that delivers a return on investment is every marketeer’s dream. Whether you’re looking for long-form content for your website or short form bite-size content for your reels or stories, video can be used in lots of different ways to maximise your desired outcome. Not only can the content be made to thrive on various platforms, but throw in trackable, clickable, measurable metrics that show you ‘exactly’ how it’s performing and you’re on to an ROI winner. 

3. People LOVE Watching Video 

Watchable content is always on the brief – or rather it should be. Who wouldn’t prefer watching some well thought through entertaining video content all about a business rather than reading an ‘about us’ page full of buzz words? And that leads on to one really important part of video’s extra-special power – engagement. Attention grabbing content increases engagement and shareability. 

Sean says: “The appetite for video content doesn’t seem to be waning and I think the key is understanding your audience and creating specific curated content to attract their interest. This is what video does really well!” 

4. Video is Good for SEO (Search Engine Optimisation) 

If you’re looking to increase the quality and quantity of your web traffic via search, adding video to your arsenal is a no-brainer. A whopping amount of online experiences start with a search engine and guess what Google throws out high on search results? You’ve guessed it, video!
Not only that but video on your website keeps your audience there for longer. With more ‘time spent’ on your site you naturally lower your bounce rate and increase your engagement rankings. And Google likes that.

Sean added: “Even the algorithm knows that video equals quality and value for a user. Video is brilliant for boosting your SEO and if Google thinks video is wonderful then logic dictates that businesses should value it too!” 

5. Video Helps Build Credibility and Trust 

In an incredibly crowded marketplace consumers are looking for a *genuine* connection with the brands they choose to engage with. Adding the human touch to your business, allowing consumers to go behind the scenes, hear your voices and see the real people behind your brand are essential ingredients for building trust and credibility. And with everyone shouting about what makes their business so great, being authentic counts. 

Sean says: “Video content is a fantastic way to showcase your businesses vibe in a personable way. It allows you to pack personality into your content, to let your authentic voice shine through. Showcasing your staff, offering sneak peaks behind the scenes and letting your businesses energy engage your viewer is a brilliant way to really gain trust.” 

Tapping into the VIP value of video is well worth time and investment. From driving traffic to increasing engagement, video is already demonstrating its versatility and value for money across all types of businesses and brands. 

So, if we’ve managed to convince you, take a look at our little pitch deck explaining why we might be the team for the job! 

Georgie and Sean xo