When Food Photography Meets Videography - 5 Tips to Maximise This Powerful Content Couple!

Have you heard? There’s a new power couple in town and EVERYONE is talking about them. Forget the Hollywood hook-ups and instead meet the dynamic duo that is food photography AND food videography! It’s total #relationship goals. 

There’s nothing better than pairing irresistible imagery with some serious video flavour. Whilst each medium is awesome in its own right, when they are used together, they create a brand-tastic coup! Not only can this clever combo extend the life of your content it can even help start some new yummy conversations. If you want to charm the socks off your consumers and strengthen your brand vibe, then utilising the union of photography AND videography might just be the tasty combo you’ve been looking for. 

Check out these 5 ways you can maximise a powerful photo/video combo on every shoot! 

1. Behind the Scenes B Roll 

You’ve prepped the shot-list, selected the perfect props and the lighting is on point. The shoot is ready to deliver some kick-ass food photography. But don’t miss out on the opportunity to capture some valuable video content too. Capturing behind the scenes “b roll” footage of the shoot in progress can help you add extra punch to your photoshoot output. 

Think beautiful slow-mo videos of that ‘pour’ or ‘splash’ shot. Tantalising time-lapse videos of the tasty set-up, or personality-packed behind the scenes videos of your shoot. Not only is it delicious content but it speaks to your consumers in an accessible approachable way, adding a human angle to your brand personality. B roll is definitely having a moment and is fab for boosting engagement. 

2. Capture Lifestyle Video Mid Shoot 

There’s no better time to add lifestyle video to your foodie arsenal than when your shoot is in progress. It’s an awesome opportunity to leverage your visual vibe. Your product shoot has all the perfect ingredients ready – the people, the place, and the ambience. 

So while your photographer concentrates on the details, why not let video capture your product in action? Lifestyle video can amplify your food imagery 100% and help you further convey that gorgeous aspirational feeling that your shoot is all set to convey. Whether it’s that cookie crumble, slurp of a smoothie, or twisting of a bottle cap the combo of video and exquisite imagery creates a wow-factor like no other; amplifying your offering and making those tastebuds dance! 

3. Create Video Content Whilst You Prepare Your Photoshoot 

When you’re on a shoot, maximising every second counts. From a well-timed schedule of shots to a well-earned brew break, everything is planned to get the most out of it. Adding video content to your shot list might seem impossible when time is so precious but if you don’t, you’re really missing a trick! 

EVERYTHING you do on set is an opportunity just waiting to be captured in a creative way. Think of video as a way to show a continuum of moments that perfectly accompany your visuals – like an off-the-chart food pairing guaranteed to tantalise your tastebuds. From capturing the shot set-up, taking fun outtakes, or even documenting the yummy food preparation, video content can become an effective marketing tool to help you maximise the conversation and make the most of every second on set! 

Shooting short form content or capturing clips is easy to do in the in-between moments and can help you add some extra buzz to your campaign, plus audiences really tune in to content they can associate to (just like these kind of videos!)
Whether you use this content to show sneak-peeks to tease your product launch or use it to strengthen your socials – great video always adds a hefty dollop of engagement to any dish! 

4. Multiple Creative Minds Helps Creativity Flow 

Two minds, they say, are better than one. Having a collection of creative professionals at your shoot adds an extra-special juiciness to the overall outcome. Creating collaborations and brainstorming ideas gives fresh inspiration and a new exciting 360° approach to all types of content. 

Whether using a food photographer or food videographer, the content intention is the same - to capture a product in a way that best conveys the message. Whether you lean towards razor sharp imagery or emotive video that taps into different styles and perspectives, utilising both can not only help creativity flow but it will also maximise your shoot output. 

5. Cover ALL Your Content Bases! 

Creating multiple types of content doesn’t have to add extra stress to your strategy. Whether you’re after jaw dropping imagery to stop the scroll on Insta or a need a strong video vibe on Facebook that keeps you bumped up the feed, or both - creating content that ticks all your platform preferences in one shoot has never been so easy. 

Working with an experienced production team, like us here at Georgie Glass Photography, that know how to shoot both food photography and food videography is by far, the best way to fulfil all your content needs in a jiffy. 

Creating captivating content that properly utilises the strengths of each medium to its full potential can deliver a wonderful halo effect for all your content. 

Working together, photography and videography make a powerful pair. It’s a drool-worthy content collab that’ll help you nail your platform performance and create the sort of engaging content guaranteed to charm your fan base and strengthen your brand. 

Whilst food photography can create mouth-watering imagery that promotes a lifestyle or mood, food videography can help you communicate values, increase engagement and strengthen your messaging! The knack is to get them both working together from the start. If you want to harness the power of videography at your next shoot, then why not check out my tasty video examples or get in touch! Photo and video are the ‘it’ couple of the moment. Remember you heard it here first!